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RoosterGear Fills Men’s Fashion Gap

Chuck Hudson, former president of Hanover Direct’s men’s division, debuted a men’s fashion Web site, www.RoosterGear.com, which went live this week.

“We’re trying to fill in the gap between plaids and khakis and urban fashion,” Hudson said. The site, which targets gay men, will be promoted through direct response display ads in December issues of The Advocate, Out and Men’s Fitness.

A print catalog may be in RoosterGear’s future, but there are no immediate plans to launch one, Hudson said.

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