The Chicago Board of Trade and Eurex have named Robinson & Maites, Chicago, to the a/c/e account.
The agency, which already counts the CBOT among its clients, won the account in a competitive review of shops whose names were not disclosed. a/c/e will provide the platform for electronic trading at the CBOT, similar to the one operated overseas by Eurex. Robinson & Maites will develop an integrated campaign that includes direct marketing and print advertising.
The effort kicks off later this summer, targeting U.S., European and Asia-Pacific markets.