RMI Direct Marketing, Danbury, CT, announced the relaunch today of its Web site as well as the debut of a companion landing page describing the list firm's business strategy.
The corporate site, www.rmidirect.com, is more functional and has a new look and redesigned company logo. Site visitors can obtain counts, shipping information and data cards as well as request list recommendations and find contact information for list brokers and managers.
The new landing page, www.WhyEleven.com, is part of RMI's “Eleven” concept. Following a Flash movie, it directs users to the main RMI Direct site. Eleven is what RMI Direct does after the usual steps, one through 10, that every list company does for its clients, according to the firm.