RMI Direct Marketing Inc., Danbury, CT, announced its appointment yesterday as list manager for three horticultural files and a package insert program.
The Van Bourgondien Brothers file consists of 79,600 last-12-month mail-order buyers of bulbs and perennials. It is 73 percent female with an average unit of sale of $56. Base price is $95/M.
Also available from Van Bourgondien Brothers is a package insert program of 105,000 annual packages for 2004 at a price of $75/M.
The Van Dyck's Flower Bulb Buyers file consists of 41,600 last-12-month mail-order buyers of bulbs. It is 71 percent female with an average unit of sale of $72. Base price is $95/M.
The Harris Seed file consists of 28,600 mail-order buyers of seeds and gardening products from 2002. It is 62 percent male with an average unit of sale of $40. Base price is $95/M.
Selections on all the files include geography, gender and dollar.
