RMI Direct Marketing Inc., Danbury, CT, said Friday that it was named list manager for the Nutrition Action Healthletter U.S. Master File.
The Nutrition Action Healthletter is published by the Center for Science in the Public Interest and contains information on health and nutrition. The file has 681,200 active subscribers who are 57 percent female with an age range of 35-55 and household income over $50,000. The average subscription price is $24 per year.
Selections on the file include recency, geography, gender, age, ethnicity, renewals, new-to-file, religion, gift givers, donors and income. The base price is $100/M.
