Hitmetrix - User behavior analytics & recording

RMI Direct Debuts Golf Ride-Along Program

RMI Direct Marketing Inc., Danbury, CT, announced yesterday the first-time availability of the Links Magazine ride-along program offering 1 million insert opportunities annually.

Links Magazine covers the upscale golf lifestyle. Its subscribers are 93 percent male with an average age of 52, average income of $150,000 and an average net worth of $1.1 million. The average subscription price is $17.97 yearly, and subscribers are 100 percent direct mail sold.

The inserts ride along with renewal statements that are polybagged with an issue of the magazine. The program costs $55/M.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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