RMI Direct Marketing Inc., Danbury, CT, yesterday announced the availability through its list management division of the Gardens Alive Corporate Database of 1 million last-12-month catalog buyers.
Gardens Alive consists of buyers from seven catalog properties: Breck’s Dutch Bulbs, Gurney’s Seed & Nursery, Henry Field’s Seed & Nursery, Michigan Bulb, Spring Hill Nurseries, Gardens Alive and Audubon Workshop.
Geography, recency, dollar, mail-order buyer, credit card and gender are selectable along with enhanced selects such as age, income, presence of children, age of children, ethnicity and lifestyle categories. Base price is $100/M.
