R.L. Polk Picks Informatica

R.L. Polk & Co. selected Informatica Corp.'s PowerCenter data integration platform to help provide market and customer intelligence to its large automotive clients, Informatica said yesterday.

Polk, Southfield, MI, provides automotive information and marketing solutions to nearly every segment of the motor vehicle industry as an analytical consultant and statistician, a provider of database marketing services and a supplier of vehicle histories.

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