RightNow Technologies has launched RightNow Higher Education, an offering that combines its customer relationship management solution with its experience of working with more than 100 higher educational institutions.
Bozeman, MT-based RightNow said the new turn-key solution will help institutions recruit, retain and inform students.
This education product is based on RightNow 8, the company’s enterprise-class, on-demand solution for service, sales and marketing.
RightNow Higher Education, however, includes pre-configured guides or templates based on industry best practices, which are designed to help learning institutions dramatically improve recruitment and retention efforts while reducing costs.
It is available under RightNow’s software-as-a-service delivery model, which allows learning institutions to implement it quickly without having to make extensive investments in infrastructure.
Higher education institutions consider recruitment of qualified students a top priority, RightNow said. Recruitment is increasingly challenging these days given budget constraints, competition from other schools and Internet-savvy prospective students that expect easy, immediate access to information.
RightNow Higher Education includes recruitment guides that can help an institution drive and track the recruitment process. The guides make it easy for schools to monitor the status of prospective students, the strategy used to recruit a student and specific follow-up tasks assigned to university staff related to each prospective student.
RightNow Higher Education also includes analytical and reporting tools designed specifically for higher education, which allow organizations to keep track of their progress in achieving recruitment and retention goals.