Internet access provider Rhythms NetConnections Inc., San Mateo, CA, kicked off a $50-million brand campaign Monday on ABC’s Monday Night Football.
The campaign will include print, radio and online ads. However, the company suggested that its animated TV spots featuring “data dancers” would best capture what it offers to consumers. The commercials will try to brand Rhythms NetConnections’ name for voice, data and full-motion video capabilities in the digital subscriber line market.
By using George Gershwin’s song “I Got Rhythm” in the TV ads, the company hopes to coin the ad tag line “I’ve Got Rhythms.”