Revlon is using WebSideStory's analytics solution across all of its major brand sites, WebSideStory said yesterday.
Revlon launched its Vital Radiance product this year using WebSideStory's HBX Analytics solution. Vital Radiance is the first major color cosmetics brand sold at mass retailers for women older than 50. The Vital Radiance Web site lets visitors get a personal consultation, enroll for customized samples, create a shopping wish list and learn application tips.
Angelyn McSwain, Web manager at Revlon, and her team are using HBX to gauge how visitors use the features and track what content they prefer in each section of the site.
