MediaWhiz Holdings-owned Text Link Ads’ new blog advertising Web site, ReviewMe, saw more than 4,000 active unique blogs and more than 200 paid reviews completed as of this week.
ReviewMe pays bloggers to write reviews of advertiser products and services. Bloggers agree to write a minimum of 200 words per review. The company uses an algorithm to determine a blog’s value, charging advertisers anywhere from $20 to $250 per post.
“We saw a huge opportunity for bloggers to monetize their reach and content, while at the same time enabling advertisers and marketers to connect with a hard-to-reach audience of advanced Internet users,” said Andy Hagans, president at ReviewMe, Iowa City, IA.
ReviewMe requires bloggers to disclose that their reviews are sponsored, and it does not allow advertisers to influence a blogger’s review.
According to Mr. Hagans, this keeps things honest.
“By requiring disclosure, it maintains the editorial integrity of bloggers,” he said.