RetailNext Attempts Real-Time Targeting in Malls

RetailNext, a technology platform that delivers data analytics to stores, will introduce a system that serves real-time offers to shoppers via mobile apps at the National Retail Federation Show next week.

In a partnership with mobile solution provider StepsAway, RetailNext touts the ability of the system to provide shoppers with timely and relevant offers from retailers or third parties based on their in-store shopping behavior or changes in environmental factors. Consumers access StepsAway’s app by signing onto a retailer’s or mall’s Wi-Fi network.

“Mobile plays a pivotal role in all stages of purchase decisions,” says StepsAway CEO Allan Haims. “This partnership extends the ability of retailers to influence shoppers when they are closest to the point of sale.”

RetailNext measures the behavior of more than one billion shoppers per year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points annually. The company’s clients include American Apparel, Bloomingdales, Procter & Gamble, and Verizon Wireless.

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