RetailExchange.com Adopts WiredEmpire.com's Marketing Solutions

WiredEmpire, Burlington, MA, a subsidiary of Marketing Services Group Inc., said yesterday that RetailExchange.com, an online business-to-business marketplace for consumer products, has selected WiredEmpire's e-marketing solutions to bolster its customer relationsihp management capabilities.

WiredEmpire's e-Marketing suite allows RetailExchange, Boston, to profile its members and deliver personalized and targeted e-mail messages. In addition, WiredEmpire's solution will allow RetailExchange to evaluate the effectiveness of each campaign and adjust and retarget future campaigns.

RetailExchange will provide its members with timely and pertinent e-mail communications about product offerings targeted to its members' specific needs.

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