Retail Brand Alliance Inc. chose WebSideStory's HitBox service for online marketing analytics and optimization, WebSideStory Inc. said yesterday.
Retail Brand Alliance, Enfield, CT, operates more than 1,000 apparel shops in 45 states, including the 160-store Brooks Brothers chain. It will use HitBox Commerce to optimize customer conversions, measure and improve campaign performance and identify online revenue-enhancing opportunities across all its online storefronts.
WebSideStory, San Diego, also announced yesterday HitBox E-Tail Optimizer. This turnkey package couples HitBox Commerce and HitBox Enterprise, two real-time e-commerce and marketing analytics services, with HitBox Optimization Services, a consulting practice with expertise in helping more than 300 high-end enterprise-class clients, including more than 50 major retailers.
HitBox E-Tail Optimizer includes online data capture and analysis, best practices consulting and a dedicated customer relationship manager.