Responsys Inc., Redwood City, CA, an e-mail campaign management solutions provider, and Scene7, Novato, CA, a rich media platform provider, announced an alliance yesterday designed to let marketers deliver visually rich, targeted, personalized e-mail campaigns.
The collaboration will let retail, manufacturing, automotive and high-tech companies add enhanced visual information and personalization to e-mail campaigns. The two companies will develop joint sales and co-marketing opportunities.
Companies will be able to select variable data-driven information and promotional offers in Responsys and populate e-mail templates with Scene7 dynamic imagery.
Also, CDW, a provider of technology products and services for business, government and education, recently adopted combined Responsys and Scene7 solutions to deliver rich media to customers and prospects via personalized e-mail campaigns.
