Response Unlimited, a list management and brokerage firm specializing in evangelical and conservative political lists, launched a new Web site this month.
“The new site has infinitely more functionality,” said Scott Faircloth, list registrar at Response Unlimited, Waynesboro, VA. “Users can do multiple queries and detailed searches that were not possible before.”
Before the launch of its new Web site, Response Unlimited had a static site without the interactive capabilities that the new site offers, Faircloth said.
About six months ago, Response Unlimited president Philip Zodhiates hired Nightlight Designs, Harrisonburg, VA, to create the new site.
To provide Response Unlimited clients with better access to list data, Nightlight Designs had to build a new database from scratch.
The database features more than 70 categories of lists, such as nonprofit, pro-life donors and Christian donors, that users can search at www.responseunlimited.com. The site also allows users to view data cards, obtain usage and get counts for specific selects.
Some of the lists managed by Response Unlimited include America Catalog, Pro-Life Active Donors, Second Amendment Republican Donors, Good News Ministries and American Christian Activist Donors.