Response Media Products, Atlanta, announced its appointment yesterday as list manager for the iWon Postal Address Master File of 6 million last-12-month active and 800,000 30-day hotline users.
The file is derived from the iWon.com Web site, where visitors register to become members and enter daily, weekly and annual sweepstakes.
This postal file includes permission-based, self-reported data on member demographics, shopping preferences and category interests including music, travel, home/gardening and personal finance as well as recent online purchase history, motor vehicle data, presence of children/grandchildren, credit cards and phone numbers.
