Double Online Conversion Rates and ROI with Content Marketing and Video
Thursday, June 26
1:00PM ET/10:00AM PT
Most marketers understand why they should be thinking about content marketing, but many still struggle with how they should be executing this strategy. Content marketing isn’t just the written word; video is a rich and meaningful part of a campaign—one that many leading brands and organizations are taking advantage of.
Join Courtney Pierce, Senior Director of Marketing at Brightcove to hear how companies like Oracle, Citrix, Puma and Hugo Boss are utilizing video as a way to drive demand and grow their brands. Whether just getting started with your content marketing strategy or a seasoned expert capitalizing on a myriad of content types, you won’t want to miss this informational session.
Courtney Pierce, Sr. Director, Marketing, Brightcove
Courtney Pierce has been helping B2B organizations increase brand awareness and drive demand for over 10 years. Currently, Courtney is the Sr. Director of Demand Generation at Brightcove, a global provider of products to publish and distribute the world’s professional digital media. Her focus is helping to establish online video as a meaningful marketing and revenue-generation tool for online businesses. Prior to Brightcove, Courtney managed field marketing at FAST, a Microsoft Subsidiary. Courtney has a BA in Advertising from Xavier University and an MBA from Northeastern University.