OneStopPlus.com, Redcats USA’s umbrella Web site for several plus-size apparel brands, has launched a blog moderated by Nancy LeWinter, former publishing director of Mode magazine.
In addition to content generated by customers, the blog will include updates on the latest news in fashion and trends, advice on finding the right fit and unique product offers. It will also feature an RSS feed to provide automated updates.
“The OneStopPlus.com blog puts the responsibility on our teams to react to customer feedback in a way that says ‘We care and we’re listening,’ and then move ideas forward at record-breaking speed,” Eric Faintreny, CEO of Redcats USA, said in a statement.
Redcats, New York, hopes the blog will strengthen customer loyalty to OneStopPlus.com, which houses such brands as Woman Within, Roaman’s, Jessica London and KingSize.
In the future, the blog will not only be aimed at fashion, but will look to a wider field of topics, such as family, work and lifestyle.