Red Sox to use StratBridge at home games

The Boston Red Sox, one of the most storied franchises in Major League Baseball, will use StratBridge’s StratTix ticket analysis software to keep loyal fans filling Fenway Park for home games.

The team said it would use StratTix software from Cambridge, MA-based StratBridge Inc. to cull ticket information from different sources to give sales staff a real-time view of ticket inventories and trends prior to each home game. This knowledge will help the sales team develop strategies weeks or even minutes in advance of a game.

StratTix will provide the Red Sox sales staff with a graphical representation of Fenway Park that lets them drill down to individual seat sales information showing available and sold seating in just two mouse clicks. The sales staff will be able to see previously hidden ticket purchase patterns and trends within one game, a series or the entire season. They also will be able to track the impact that marketing campaigns such as advertising, promotions and direct mail have on ticket sales, and they will be able to monitor the effects of price changes on sales both visually and quantitatively.

The Red Sox is not the first major league team to use StratTix; that distinction goes to the Milwaukee Brewers. The Los Angeles Avengers, a leading team in the Western Division of the Arena Football League, is also using this sports tracking and analysis tool. Other sports organizations that have utilized StratTix include National Basketball Association and the National Hockey League.