The Boston Red Sox, one of the most storied franchises in Major League Baseball, will use StratBridge’s StratTix ticket analysis software to keep loyal fans filling
The team said it would use StratTix software from Cambridge, MA-based StratBridge Inc. to cull ticket information from different sources to give sales staff a real-time view of ticket inventories and trends prior to each home game. This knowledge will help the sales team develop strategies weeks or even minutes in advance of a game.
StratTix will provide the Red Sox sales staff with a graphical representation of
The Red Sox is not the first major league team to use StratTix; that distinction goes to the Milwaukee Brewers. The Los Angeles Avengers, a leading team in the Western Division of the Arena Football League, is also using this sports tracking and analysis tool. Other sports organizations that have utilized StratTix include National Basketball Association and the National Hockey League.