Reader's Digest, Ulta.com Sign on to Shop2u

Reader's Digest and Ulta.com have joined Shop2u.com's list of participating catalog titles and Internet retailers, Shop2u announced yesterday.

Shop2u.com, Fairfax, VA, allows participating merchants to create personalized e-catalogs for individual consumers by using past purchase and survey information. Ulta is a beauty product retailer that is launching its e-commerce site.

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