Chris Longo has been named partner at Reach Marketing, said Wayne Roberts, president of Reach Marketing on February 21. In the newly created role, Longo will manage a staff of roughly 15 employees focused on email database management services, Roberts said.
Longo most recently served as the EVP of Infogroup company Edith Roman Associates, where he led the development of the ePostDirect suite of email marketing services. Longo also served as account manager of Infogroup company Direct Media Millard, where he oversaw multichannel marketing strategies for national brands across numerous markets.
“We needed someone with his experience, close to twenty years in the industry, and we really needed that ability to manage a product and manage people effectively,” Roberts said.
Reach Marketing provides direct mail and multichannel marketing services focused around list brokerage and management, email marketing, online lead generation, data append, social media and database management.
Longo’s appointment as partner comes one week after Reach Marketing named Greg Grdodian as partner. Longo and Grdodian had previously served as EVP and president at Edith Roman, respectively. They were part of the string of executives to leave Infogroup in November 2010, following Infogroup’s acquisition by CCMP Capital Advisors.