Razor Golf Inc. selected DHL as the exclusive carrier to support new direct-to-consumer marketing efforts, the carrier said last week.
Razor Golf, Tampa, FL, private labels and distributes a full line of golf clubs and accessories for men, women and children.
Razor recently shifted 90 percent of its distribution volume from serving golf shops and other retail outlets nationwide to supplying consumers. The company fulfills orders directly to consumers from its distribution center in Tampa. It has seen a tenfold increase in daily shipment volume over the past several months.
DHL, Plantation, FL, let Razor Golf streamline and simplify shipment preparation. DHL representatives consulted with Razor Golf and provided the support to integrate the company's data points with the DHL EasyShip 2.0 shipping system.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters