Tribal DDB Worldwide, an Omnicom agency, has named Robert Rasmussen US chief creative officer and executive creative director for New York. He will report to Richard Guest, president of Tribal DDB US.
As CCO, he will oversee national and international work, said Paul Gunning, CEO of Tribal DDB US. As executive creative director in New York, he will work on individual accounts, the largest of which is Johnson & Johnson, Gunning added.
The chief creative role is a new one for Tribal, necessary to handle the opportunities coming from the US market and abroad, Gunning said.
Rasmussen joined the agency from BBH New York, where he worked as executive creative director of innovation, overseeing the GMAC/Ally Bank account and Sprite’s brand relaunch. He replaces Steve Nesle as ECD for the New York office.
Gunning said 2010 is shaping up to be a big year for mobile, and hopes Rasmussen can help position the agency favorably in the space.
“We’re looking more deeply into mobile as a direct marketing mechanism,” he explained. “I think 2010 starts the material march for the medium and that we’ll be seeing some outstanding executions that will set the bar for best-in-class.”