Direct marketing agency Rapp Collins Worldwide launched a specialty agency for healthcare.
Rapp Collins Healthcare, New York, is led by managing director Caroline Chilvers. She previously was executive vice president at Rapp Collins, handling most of the agency's healthcare clients. Chilvers, a five-year veteran at Rapp Collins, reports directly to Bob Horvath, president of the direct marketing group at Rapp Collins.
Rapp Collins Healthcare begins with a ready list of clients served by a staff of 40. The agency will extend existing client programs. Services include account management, brand planning, creative, database management, data analytics, interactive marketing and production.