Radius, the San Francisco-based predictive marketing software vendor, today announced a combined solution with Oracle Marketing Cloud to help B2B marketers surface most promising leads and prospects.
The eight year-old vendor, which bases its predictive capabilities on a data-set spanning all US businesses, offers solutions for market and customer insights, ABM, and predictive acquisition and prioritization. Now available from the Oracle Cloud Marketplace, users can implement the Radius platform within Oracle Marketing Cloud, adding new prospects from high-performing segments into campaigns, and targeting prospects with a high likelihood to convert.
The reciprocal integration with Oracle Eloqua, the Marking Cloud’s B2B marketing automation solution, will help marketers plan predictive-based campaigns around existing customers within Eloqua, as well as add new prospects to Eloqua from Radius. Radius data includes product technologies in use by prospects, prospects’ social presence, firm demographics, recent trigger events, and buying intent indicators
In a press release, Mark Woollen, Chief Product Officer at Radius, said: “Today’s marketer relies on Oracle Marketing Cloud to manage their marketing campaigns and to convert prospects to customers. Combining Radius predictive analytics expertise with Oracle Marketing Cloud empowers marketers to make smarter, faster decisions that drive revenue and growth.”
