RadioWave.com to Stream Ads Through Rolling Stone Radio

RollingStone.com and Internet music destination RadioWave.com yesterday announced the launch of Rolling Stone Radio.

The 24-hour music service will feature RadioWave’s iSpot advertising platform. The service offers real-time, seamless coordination of visual and audio messages that combine the branding effectiveness of a radio ad with the interactivity of a banner ad, RadioWave officials said.

RadioWave touts itself as the developer, designer and programmer of the 20-channel radio offering to be featured at RollingStone.com. Channels will cover independent label, hip-hop, classic rock, pop and other genres.

Pop 100, the first of the content channels, is scheduled to launch Friday.

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