RollingStone.com and Internet music destination RadioWave.com yesterday announced the launch of Rolling Stone Radio.
The 24-hour music service will feature RadioWave’s iSpot advertising platform. The service offers real-time, seamless coordination of visual and audio messages that combine the branding effectiveness of a radio ad with the interactivity of a banner ad, RadioWave officials said.
RadioWave touts itself as the developer, designer and programmer of the 20-channel radio offering to be featured at RollingStone.com. Channels will cover independent label, hip-hop, classic rock, pop and other genres.
Pop 100, the first of the content channels, is scheduled to launch Friday.