Quotesmith.com, the Internet’s leading comprehensive insurance price comparison service, will unveil the first stage of a $100 million, three-year integrated marketing campaign with 30-second television spots during the Tournament of Roses Parade, The Rose Bowl and other college bowl games on Jan. 1 and 2.
The complete “Cool Site” campaign, created by BBDO Chicago, will roll out during the first quarter of 2000 and will include radio, print, direct marketing and Internet components. The ads will highlight the site’s consumer-friendliness, featuring the surprised reactions of consumers who learn they can get free insurance quotes from more than 300 of the nation’s top insurers from all 50 states. Quotesmith.com had previously been reaching potential customers through national radio and print ads.
