The Queensboro Shirt Co., launched by founder and president Fred Meyers in the late 1970s, recently launched two new direct sales channels: an iPhone application and a storefront web platform.
Meyers plans the company’s marketing strategy, along with the company COO and merchandising director. Its six-member marketing team then executes the initiatives.
“We view our marketing team as serving four separate businesses: retention and acquisition, as well as two new businesses we have just started,” said Meyers. “One is an iPhone app, Zaptee, which allows a consumer to take a picture on his or her iPhone and instantly order a shirt with that image or any other in their library. The other is a storefront Web platform that allows a user to instantly and simply create a storefront.”
Schools and nonprofits use the storefront platform to fundraise, while franchises and larger businesses, including banks, use it for distribution.
The Wilmington, NC-based company uses a range of customer retention mediums, including direct mail, e-mail, pay-per-click, search engine optimization, and print and radio ads.