I’m repeatedly hearing from catalogers that co-mailing is become a standard practice in the industry because it is one of the few ways that they can address escalating costs.
Now comes word from Quebecor World Inc. that seems to back up the notion that co-mailing is becoming more widespread. The printing company recently said that it co-mailed more than 1.1 billion catalogs and periodicals in the US within a recent 12-month period. This compares with the 65 million books Quebecor co-mailed 13 years ago when it first started offering co-mailing as an option.
Co-mailing combines individual mailings from different companies into one mailing, thereby reducing postage costs.
Earlier this year, Quebecor World Logistics became the first in the industry to offer mixed class co-mail pools to publishers and catalogers, the demand for which has since tripled in volume. As a result, Quebecor World recently said it would open a new offline co-mail facility in New Jersey.
