Quadstone, a predictive marketing software and services provider, has joined the Siebel Alliance Program as a premier software partner, Quadstone said yesterday.
Siebel Systems Inc., San Mateo, CA, is a software provider whose systems allow multichannel sales, marketing and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail and dealer networks. Its Siebel Marketing suite allows marketers to plan, manage, execute and analyze personalized, multichannel marketing programs.
As part of the alliance, Quadstone, Boston, will integrate and validate its predictive analytics software with Siebel Systems' e-business solution. The integrated solution will generate customer selections, rules, scores and segments using Quadstone's predictive marketing solutions and sales, service and marketing data captured by Siebel's e-business applications. The customer selections, rules, scores and segments are then used within Siebel e-business applications, such as Siebel Marketing, to optimize targeting strategies and future customer interactions.
According to both companies, the integrated solution will help business users more efficiently and accurately predict what products customers will buy, what promotions they will respond to, which customers are under threat of defecting and which customers have the potential to be more profitable.
As part of the alliance, the companies are engaging in product integration, joint marketing and collaborative sales programs.