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QuadData Solutions to integrate infoUSA data into enhanced list services

InfoUSA has formed an agreement to license its business and consumer databases to QuadData Solutions, a division of Quad/Graphics, the world’s largest privately held printer of magazines, catalogs, direct mail and other commercial products.

West Allis, WI-based QuadData Solutions will integrate InfoUSA’s databases of 13.5 million businesses and 200 million consumers into its turn-key solution, which will provide its customers with a one-stop shop for their printing and marketing requirements.

Omaha, NE-based InfoUSA provides business and consumer information to its customers. The InfoUSA consumer database contains more than 70 demographic categories available for selection, including age, income, and lifestyle information; while the business database maintains more than 35 firmagraphic selects including business category, sales volume and number of employees.

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