Pulte Homes Inc. asked Ogilvy & Mather, Detroit, to handle marketing for driving qualified leads to the Pulte Homes and Del Webb brands.
The agency will help with brand advertising, promotions, media planning and buying, sales collateral and related efforts.
O&M replaces D'Arcy Masius Benton & Bowles, previously Pulte's agency of record, and Publicis Mid America, which had the Del Webb account.
Based in Bloomfield Hills, MI, Pulte has operations in 44 markets nationwide. Its Del Webb brand is the leading builder of communities for people older than 55. Pulte has built more than 300,000 homes.
