Pulse 360 Inc. has signed a sponsored link distribution agreement with interClick, an advertising network with more than 2,000 Web sites. The pact allows advertisers to choose which of the sites ads will run on, and then Pulse 360 will report on the delivery and performance of those ads.
This news comes after Pulse 360’s recently announced sponsored link distribution agreements with other publishers, including Q-Phrase, Bloggerland and BoardCentral.com.
“Each week we are adding new distribution partners to our network so that our advertisers can reach more of their customers,” said Mark Josephson, president of Seevast, Pulse 360’s parent company.
As a result of the agreement, Pulse 360 will distribute content-targeted sponsored link advertisements on interClick’s targeted advertising network, specifically in popular categories like auto, entertainment, finance and sports.
“As more dollars flow online, networks need to grow to continue to best serve their advertisers,” Mr. Josephson said. “By adding more partners we can satisfy more of their needs.”
In the final analysis, this agreement means that a dvertisers will have more control over where their sponsored link advertisements run, providing them greater flexibility and highly targeted placements.
“This primarily allows our advertisers to satisfy their number one request from us – ‘we want more,’ ” he said. “Through this partnership with interClick our advertisers will be able to target key verticals.”