Publishers Clearing House, Port Washington, NY, announced yesterday that it has launched pch.com, a new Internet venture.
The company offers a new and improved Web site — still at www.pch.com -and a new e-commerce business model.
“This is not a case of simply taking our familiar offline brand and translating it to a Web site,” said Andy Goldberg, executive vice president in charge of the Internet venture. “We are creating a distinct and separate company that will leverage the promotion, marketing and database strengths of Publishers Clearing House, but provide Web users with a totally new experience.”
The Web site also includes:
* Access to PCH’s $21 million sweepstakes promotion.
* Real-time games for instant cash and prizes with guaranteed winners every day.
* Exclusive winning deals on brand name merchandise, CDs, Videos and more.
The launch of pch.com will be supported with more than $20 million in advertising that includes a year-end blitz of direct mail and more than $10 million of television advertising promoting the $21 million prize.
pch.com will also be involved in the awarding of PCH’s $21 million prize. The prize, which will be awarded during the Super Bowl in January, will be telecast on ABC-TV as soon as the game ends. But, viewers of pch.com will be able to view behind-the-scenes action all day as the Prize Patrol prepares to surprise the unknowing winner, and viewers will be able to see just how the entire process works, from the drawing to the actual moment someone finds out they are a $21,000,000 winner via a VanCam webcast on the site.