With a focus on helping marketers analyze data, Solomons described CRM365 as more of a software-as-a-service company than a traditional agency.
Solomons said CRM365 will offer marketers the ability to buy its proprietary data analysis tool, build advanced analytics models and test performance-driven creative content.
Publicis will house CRM365 within the company’s VivaKi network of digital and media agencies, including Digitas, Razorfish and StarcomMediaVest Group. The New York-based agency consists of six full-time employees and 40 to 45 consultants via partner relations with campaign management platform company Conversen and analytics firm DeepMile Networks, said Solomons.
CRM365 launched without any clients, Solomons said, adding that the firm is “in conversations with several clients” that it expects to announce within the next 30 to 45 days. Asked which verticals CRM365 is looking at with those clients, Solomons said automotive, financial services and consumer electronics.
CRM365 plans to expand into the U.K., France and Germany next year.