Protagona Worldwide is expected today to debut Preview, the newest software in its Ensemble Suite of products for marketers, at the 27th National Center for Database Marketing Conference & Exhibition in Rosemont, IL .
Protagona Ensemble is a system of integrated software modules that lets clients run marketing campaigns using multiple channels, including the Web, call centers, direct sales and traditional direct marketing.
Protagona Producer plays the lead in Ensemble by bridging the company's customer intelligence assets and touch-point applications such as call centers and e-commerce. This bridge helps coordinate, optimize and evaluate the activities of all the enterprise's touch-point systems, according to the Chicago-based marketing services provider.
Preview's Customer ProtaView intelligent server gives marketers a common view of the customer that can span dozens of physical data sources, including ad hoc marketing files, historical information and operational databases that report on real-time customer behavior. The user is provided with a view of the data and can then create a campaign and perform analytics within the context of all historical and operations data available.
