Prospectiv, a provider of online marketing solutions, introduced Healthier.com yesterday, a Web site to help consumers find information, tips, promotions and products for a healthier lifestyle.
The site expands Prospectiv's reach and improves its targeting to millions of active, self-profiled consumers, the Woburn, MA, company said.
Through Healthier.com and Prospectiv's technology platform, pharmaceutical, health, beauty and wellness brand marketers can acquire customers as well as maintain their in-house files of consumers.
Healthier.com gives consumers contextually relevant offers and information regarding their personal health, beauty and wellness needs. When visiting the site, consumers can register and receive exclusive health offers, samples and coupons from top brands, in addition to product information. They also can gain access to health-related tips and recipes.
Consumer brand marketers who present their offers through Prospectiv's online customer acquisition programs and Healthier.com will be able to identify consumers interested in specific health and wellness offerings and, with the consumers' permission, gain highly specific profile data about their health interests and preferences.
Consumer brand marketers of pharmaceutical, healthcare, diet and food products are under pressure to give consumers the information to make informed decisions related to their health. In a 2005 Prospectiv Consumer Preference Index poll, 92 percent of consumers said they were interested in visiting Web sites focused on treatments for their specific ailments.
Healthier.com, like all of Prospectiv's online properties and online customer acquisition programs, is driven by Prospectiv's proprietary Customer Acquisition Optimizer technology, which automatically presents the most targeted offers to consumers based on in-depth behavioral, personal and contextual criteria. This is based on the consumer profiles of those who have registered at Prospectiv's vertically targeted online properties, including Healthier.com, Eversave.com and TheKnowledgeStop.com.