Prospect Smarter Adds Personalized URL

Prospect Smarter has launched a print-to-Web marketing system that can create a personalized URL and landing page for every recipient on a mailing list, the Tampa, FL-based DM firm announced yesterday.

prospectLINKS assigns a URL to each recipient based on a combination of the mailer's and the recipient's names and then prints it on the appropriate direct mail piece. The first time that recipient visits his or her personalized URL, the mailer will automatically be sent an e-mail notification, even if the recipient does not fill out an online form. This gives businesses real-time, prospect-specific response information, according to Prospect Smarter.

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