Promotions.com Inc. said yesterday that it has signed a seven-figure direct marketing agreement with WinDough.com, a patent-pending online prize window.
During the one-year agreement, WinDough’s games will be featured on Webstakes.com, the Promotions.com promotion portal and media property. Webstakes was recently ranked No. 3 in the retail category with an Internet reach of 6.9 percent, according to July figures from Media Metrix.
Under terms of the deal, WinDough signed a Platinum Plus Sweepstakes direct marketing package with Webstakes. The Platinum Plus package includes guaranteed traffic to WinDough through prominently featured banners, buttons and text links, featuring special offers from WinDough. It also includes premier advertising opportunities in the Webstakes.com Update, the weekly newsletter that is delivered to more than 2.5 million Promotions.com members.
“This agreement underlines the tremendous value sponsorships on Webstakes.com provide marketers,” said Steven H. Krein, founding partner at Promotions.com. “Our promotion portal gives top marketers like Sam Goody, Adidas and Staples the capability to drive customer acquisition and leverage greater brand equity to met their marketing objectives.”
The direct marketing package also will feature Promotions.com’s iDialog, a scalable technology platform that creates high-impact, results-driven promotions to increase trials, build brand loyalty and provide a measurable return on investment.