Proflowers Picks MBS For Online Solution

Database and interactive solutions provider MBS will provide Proflowers.com with an online database solution, MBS said yesterday.

Proflowers, a pioneer in the delivery of direct-from-the-grower flowers, sells exclusively via the Internet or toll-free telephone number. MBS, Central Islip, NY, will develop a customized multichannel marketing database solution that will let Proflowers gain a complete view of its customers and prospects. It will facilitate customer insight and the planning and execution of customized e-mail and direct mail marketing campaigns.

MBS will implement its proprietary relational database solution, Klondike, which includes modules for campaign management, ad-hoc query and promotion and database reporting. MBS will provide comprehensive modeling and analyses to help Proflowers better understand its customers, target more accurately and make better marketing decisions.

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