Chicago interactive agency Proceed Interactive added AdGooroo's marketing intelligence tools to its suite of technology offerings.
Using AdGooroo, Proceed can help clients evaluate the marketing environment with tools such as keyword metrics, market share data and access to rivals' ad archives and keywords.
Also, clients can see whether rivals are bidding on their trademarks, a hot-button issue.
AdGooroo, Chicago, is a competitive intelligence service for paid search advertisers.