Tuesday, November 4
1:00PM ET/10:00AM PT
Due to the evolution of personalized, data-driven digital marketing, companies now have infinite amounts of personally identifiable information (PII) about their customers; and this stockpile of information continues to grow—at an exponential rate. In fact, according to the Pew Research Center, the volume of business data worldwide—across all industries—doubles every 1.2 years.
But how should you use this treasure trove of data? And at what point does the information known about your consumers—and the ways you use this information—risk consumer privacy? Is there such thing as too much data?
Attend this webinar to learn:
- What your responsibilities are in today’s ‘big data universe’
- How to use your data and meet compliance laws
- Tips for integrating data across channels and platforms
- How to implement the principles of ‘Privacy by Design’
Dennis Dayman, Chief Privacy and Security Officer,Return Path
Dennis Dayman has more than 20 years of experience combating spam, security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Return Path’s chief privacy and security officer, Dayman leverages his experience and key relationships to provide best practices to Return Path, its customers, and ensures the compliance of their communications data flows. He is also responsible for coordinating and managing Return Path’s international electronic commerce, privacy and Internet related policy issues.
Len Shneyder, Director of Industry Relations,Message Systems
Len Shneyder is a well known figure in the email community, with over a decade of experience in digital messaging, campaign management and deliverability. His vast experience ranges from working with ESPs helping Fortune 500 brands improve their deliverability to acting as industry liaison between the world’s largest ESPs and mailbox providers at Pivotal Veracity. Len has spent his career helping customers change their email strategies into winning conversations with their customers. Now, as Director of Industry Relations at Message Systems, Len has taken his knowledge, understanding and love of digital messaging to the world’s leading provider of email infrastructure software to help the world’s biggest brands and senders better communicate with the global village.