Priva Computers Inc. has named LSY Direct, the direct marketing arm of Lord, Sullivan & Yoder Inc., Columbus, OH, as its direct marketing agency.
The agency will conduct customer research in key markets to gauge satisfaction and determine the needs of prospects. After the research is analyzed, LSY Direct will suggest lead-generation programs for prospective Priva customers.
Based in Ontario, LSY Direct makes and installs environmental and climate control systems for greenhouses. Priva chose LSY Direct based on work the agency undertook for horticultural and agricultural clients. LSY Direct has done direct marketing for companies like Scotts and the Andersons. Its parent company's billings last year were $60 million.