PreVisionWare 4.0 Debuts

Customer marketing company PreVision, Lincoln, MA, a Valassis Inc. company, announced the release yesterday of PreVisionWare 4.0, an upgraded suite of its marketing tools.

The new version includes increased functionality in reporting and campaign management applications; integration of geo-behavioral mapping modules within Web-based campaign planning and data query application; e-marketing integration for deployment and campaign tracking; digital asset management functionality enabling cross-organization sharing and storage of images; and improvement in the user interface.

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