ROSEMONT, IL — PreVison, a strategic marketing firm, yesterday introduced the latest verison of PreVisionware, its marketing software suite at the 27th National Center for Database Marketing Conference and Exhibition.
PrevisionWare allows companies to take their customer relationship management initiatives across their organization. It includes a Campaign Optimizer, a reporting tool called PreView and the Opportunuity Mapper, a geo-behavorial mapping application.
When combined, the suite is deisgned to analyze and exploit customer segments, markets, and opportunities quickly.
According to Lincoln, MA-based PreVision, the new version has an improved graphcial user interface. The new version's functionality also reacts even faster than the functionality in the previous version.