PreVision Marketing and e-mail marketing firm Bigfoot Interactive formed a technology and services reseller alliance.
PreVision will deploy e-mail using Bigfoot's Dream technology platform as an application service provider for launching, managing and tracking e-mail communication programs for clients.
In return, Bigfoot will offer PreVision's services and technology suite of reporting, data exploration and campaign management tools. This is meant for Bigfoot clients that require online and offline campaign management and analytics services for predictive modeling, data mining and integrated solution tracking.
“It really enables us to deliver on the premise of being able to offer a seamless and an integrated, cohesive customer and prospect marketing strategy and implementation coordinating both online and offline channels,” said Deborah Pine, principal of PreVision, a Valassis-owned company in Lincoln, MA.
Al DiGuido, CEO of New York-based Bigfoot, agreed.
“This partnership is really addressing, from our clients' perspective, the need for deeper analytics and deeper understanding of the integration of both offline and online communications,” he said.
