Black-out sales, free shipping days, search engine optimization, strategic link baiting—all are proven methods that can, when timed and executed well, ratchet up Web traffic.
For online marketers and advertisers, the following advice is essential to building customer loyalty, delivering brand messaging, and establishing your company as a legitimate industry player. First, fight overload with a load test. Load testing tools let you simulate a specific number of artificial users to stress-test servers, databases, and pages. This will quickly reveal the thresholds at which your systems start to slow and ultimately break, and allow IT teams to proactively make adjustments.
You should also always monitor Web performance.
Monitoring tools should be able to record and measure all relevant metrics—domain addresses, text, images, HTML, JavaScript, CSS, Flash and XML; track uptime; and identify bottlenecks.
In case, you don’t like what you find, your company must design a reaction plan.