As I checked out the booths at the Direct Marketing Association’s Insert Media Day last week with my colleagues Cara and Sharon, the three of us pounced on the insert samples on each table. “This is what we’re talking about!” we kept saying to each other, as we once again wondered aloud why we don’t have more insert specialists and marketers sending us the fruits of their labor. All the great, varied inserts laid out in front of us was a tantalizing taste of work we’d love to see more of.
So let this be a call to action: We know there’s some great work out there, whether it’s a one-off statement insert or the fruits of a sophisticated, long-term marketing partnership with a cataloger. We want to see it! While we of course would like to be able to write about what we receive, we’re happy to (grudgingly) keep things just to ourselves if you request it. Why do we want to see work we can’t write about? It helps us see some of the trends in creative and offers that are going on.
Our mailing address is 114 W. 26th St. New York, NY 10001. Make our day, and send inserts our way!